A 12 months after asserting its personal lineup of Roku-branded TVs, the {hardware} firm revealed in the present day a new vary of high-end televisions. Roku additionally launched Roku Smart Picture, an AI-powered function that robotically adjusts image and audio high quality.
The Roku Pro Series TVs function a thinner design than its Roku Select and Plus Series TVs, with a mount to relaxation flat in opposition to the wall. The new TVs additionally provide 4K QLED screens and mini-LED for native dimming. The firm provides that the TVs include audio upgrades for a “large cinematic sound.”
Roku is rolling out its new product line to prospects within the U.S. within the spring of this 12 months. The new TVs will likely be obtainable in three sizes — 55’’, 65’’ and 75’’ — and price lower than $1,500, a slight leap from its $999 mannequin.
Also arriving within the spring of 2024, Roku Smart Picture is a new function coming to the Roku TV program that’s designed to optimize the viewing expertise. Using AI, machine studying and information from content material companions, Roku Smart Picture determines what sort of content material is on the display and adjusts the TV settings to guarantee viewers get the very best presentation. The function will roll out to all Roku TV fashions.
Today’s announcement comes on the heels of Roku reporting its quarterly earnings in November, which pointed to strong income progress — up 20% 12 months over 12 months, which the corporate attributed to unit gross sales of Roku Select and Plus Series TVs, together with video promoting and content material distribution. Roku noticed a complete internet income of $912 million in contrast to $761 million in the identical interval a 12 months prior.
Roku is scheduled to communicate on the CES know-how convention subsequent Wednesday, January 10.
Roku unveils its first-ever TVs designed and constructed by the corporate
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