You can now configure win-again offers — a brand new kind of supply for auto-renewable subscriptions — in App Store Connect. Win-back offers help you attain earlier subscribers and encourage them to resubscribe to your app or recreation. For instance, you may create a pay up entrance supply for a diminished subscription value of $9.99 for six months, with a regular renewal value of $39.99 per yr. Based in your supply configuration, Apple shows these offers to eligible prospects in varied locations, together with:
- Across the App Store, together with in your product web page, in addition to in personalised suggestions and editorial alternatives on the Today, Games, and Apps tabs.
- In your app or recreation.
- Via a direct hyperlink you share utilizing your individual advertising and marketing channels.
- In Subscription settings.
When creating win-again offers in App Store Connect, you’ll decide buyer eligibility, choose regional availability, and select the low cost kind. Eligible prospects will have the ability to uncover win-again offers this fall.
